(Source: Webcom Inc) Do you want to create marketing emails that 'go viral'-that get forwarded to recipients' friends, and their friends, and so on and so on? Viral emails, like viral videos, don't happen on their own, nor do they happen often. According to a study reported in MediaPost, the average commercial email got one forward for every 370 total opens, while emails categorized as 'viral' got one forward for every 21 opens. Here are some steps you can take to increase the chances that your marketing...
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